Qkuts started as the first kids SPA salon in China and approached us for a brand relaunch one year after their kick-off. We created a new logo and a new visual identity and delivered collaterals. In addition, we were in charge of the interior design including planning, FF&E and construction management – with play desks, photo boxes, distorting mirrors, interactive floor projections, VIP areas and many more features to discover. Core idea of the design was to transfer the 2-dimensional visual elements – a fantasy world of hand-drawn characters – into a 3D interior concept, making the branding applicable to any type of layout in a time and budget-efficient way – a concept that was crucial for Qkuts’ fast expansion in China.
At the Transform Asia Awards, our project received gold in the main category, “Best Brand Experience” category , and was also awarded a Highly Recommended” in the “Retail Sector” category.