Opening Event Promotion

Opening Event Promotion

Barbie/ Mattel

Client

Barbie/ Mattel

Sector

Kids & Entertainment

Services

  • Campaigns, Events & O2O
  • Design – Interior & Space

Opening Event Promotion: Creative Concept & Design

When Mattel launched the first Barbie flagship store worldwide, we were assigned the pre-opening promotion in the city. Our upscale mobile “Barbie House” went on a road trip with Barbie and Ken through high traffic areas in Shanghai to promote the opening.

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