With imported candies and confectionary, Fillidutt brought the Swedish pick’n’mix tradition to China. We joined the fast-growing start-up – with more than 100 sales points in China and sales in Japan, Singapore and Taiwan within just 1 year, and with Shanghai Disney Resort and IKEA among their customers. As a sweat investor, we created brand and brand story with the cartoon characters Fei, Li and Du as brand ambassadors. We developed packaging designs and concepts such as the “Candy Meter” and the first, patented Chinese New Year calendar in advent-calendars style, and handled pre-press and production management in China.