Rebranding Adaptation China

Unilever Food Solutions

Client

Unilever Food Solutions

Sector

Food & Beverages

Services

Rebranding Adaptation China

When UFS re-launched its brand globally in 2010, we led the adaptation of the new branding for China.  We adapted global guidelines into a new visual identity system tailored for the Chinese market, ‘translating’ elements such as logo and typeface, and consolidating together an in-depth style guide documenting the use of visual elements such as typography, colors, and supporting elements. Following the new guidelines, we re-recreated templates for a wide range of print and online communication materials, as well as formulated guidelines for photography and exhibition design.

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