Social Media Campaigns & Management

Steiff

Client

Steiff

Sector

Kids & Entertainment

Services

Social Media Campaigns & Management China

For the brand, which has close to 100% brand awareness in Germany, but was unknown to nearly all consumers in China, we selected Weibo as the main channel and touch-point. In charge of account maintenance and campaigns, we conduct daily storytelling suitable for a diverse Weibo audience, and managed to create a followership of 30,000 users within less than 6 months. Our recent campaign is a cross-branding project that achieved more than 15 millions reads just through the first announcement posting.

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