Valentine’s Day Weibo Campaign
Food & Beverage
Valentine’s Day Social Media Campaign
The bakery and coffee shop chain 85° assigned us with a Valentine’s Day social media promotion for China. As the core of the campaign, we created a series of packaging with writable surfaces, inviting customers to draw messages to their loved ones on the cups. We completed the promotion with product shots, digital incentives such as sticker sets, as well as POS materials, and coordinated the campaign on Weibo, and managed interaction with followers and campaign monitoring.