Valentine’s Day Weibo Campaign

85°C

Client

85°C

Sector

Food & Beverage

Services

Valentine’s Day Social Media Campaign

The bakery and coffee shop chain 85° assigned us with a Valentine’s Day social media promotion for China. As the core of the campaign, we created a series of packaging with writable surfaces, inviting customers to draw messages to their loved ones on the cups. We  completed the promotion with product shots, digital incentives such as sticker sets, as well as POS materials, and coordinated the campaign on Weibo, and managed interaction with followers and campaign monitoring.

Filter: