Creativoo Creative Consultancy – Shanghai, Hong Kong, Berlin http://www.creativoo.com Creativoo Tue, 07 Feb 2012 08:01:43 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 Tony Wear: App for iPad/ iPhone http://www.creativoo.com/1791/tony-wear-app-for-ipad-iphone?utm_source=rss&utm_medium=rss&utm_campaign=tony-wear-app-for-ipad-iphone http://www.creativoo.com/1791/tony-wear-app-for-ipad-iphone#comments Tue, 07 Feb 2012 05:59:45 +0000 anne http://www.creativoo.com/?p=1791 ›› Read more]]> The Story
Tony Wear Group from Taiwan is one of the pioneers of men’s fashion in China; also holding the distribution rights for brands such as Camel Active and New Man, it is still one of the most successful men’s fashion companies in China. Over the years, Tony Wear has developed four in-house brands focussing on different target audiences. Since 2010, Creativoo is in charge of their corporate identity management and the re-branding.

The Result
Creativoo was in charge of the concept, design and technical realization for a mobile app to accompany Tony Wear’s annual campaign for their in-house brand Tony Jeans. The app, developed for iPad and iPhone, includes not only constantly updated presentations of their latest news, collections and promotions as well as a store locator, but also a popular tool that allows users to create comic strips with their own photos and to upload and share them on Weibo, China’s most popular microblogging website.

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