Creativoo Creative Consultancy – Shanghai, Hong Kong, Berlin http://www.creativoo.com Creativoo Fri, 06 Apr 2012 07:39:45 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 Tony Wear: App for iPad/ iPhone http://www.creativoo.com/1791/tony-wear-app-for-ipad-iphone?utm_source=rss&utm_medium=rss&utm_campaign=tony-wear-app-for-ipad-iphone http://www.creativoo.com/1791/tony-wear-app-for-ipad-iphone#comments Tue, 07 Feb 2012 05:59:45 +0000 anne http://www.creativoo.com/?p=1791 ›› Read more]]> The Story
Tony Wear Group from Taiwan is one of the pioneers of menswear in China, and is still one of the most successful men’s fashion brands in China. Over the years, Tony Wear has developed four in-house brands focussing on different target audiences. Additionally, the group is holding the distribution rights for brands such as Camel Active and New Man. Since 2010, Creativoo is in charge of their corporate identity management and the re-branding in progress. As a part of their marketing activities, Tony Wear was in search of new communication channels to promote its annual campaign in China.

The Result
Creativoo was assigned the concept, design and technical realization for a mobile app to accompany the annual campaign for the in-house brand Tony Jeans. The iPad/ iPhone app, includes Tony Jeans’ latest news, collections, promotional activities and a store locator, and became popular for an integrated tool allowing users to create comic strips with their own photos and to upload and share them on Weibo, China’s most popular microblogging website. We were also responsible for the social marketing on Weibo in order to promote the app.

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